Rank
Ranked number 9Prop firm · Forex evaluation + Direct Funding (no evaluation)
City Traders Imperium
CompaniesHouse
- Commission
- 5% CPS on evaluations + £50 flat fee on Direct Funding sales
- Cookie
- 30d
- 12m EPC
- $3.03
- Payout rel.
- 100
- Clawback
- —
City Traders Imperium is the premium-AOV pick of the UK cut — $4M scaling ceiling, Direct Funding model, 2018 brand maturity, and UK Companies House visibility. The 5% commission is the lowest in the cohort, but the high price points compensate for affiliates with the right audience cohort.
Pros
- $4M scaling ceiling is industry-leading across the entire UK cohort
- Direct Funding model lets traders skip evaluation — unique product structure
- Founded 2018 — the longest UK-incorporated trading history in the cut
- GBP-native pricing on Direct Funding eliminates FX friction for UK premium audiences
- Trustpilot 4.6/5 across 4.9K reviews is a clean reputation profile
Cons
- 5% base CPS is the lowest in the cohort — only works for high-AOV affiliate audiences
- £50 flat fee on Direct Funding undersells the £500+ Direct Funding AOV
- Premium positioning limits the conversion volume vs. value-tier competitors